Design + Film
To help BF Goodrich bring the excitement of racing to their commercials, Wheeler Design partnered with editor Dave Blackburn to create a spot that features BF Goodrich Tires being put to the test by famous stunt and professional racer Samuel Hubinette, the man behind the amazing drift work of the Fast And The Furious movies. Wheeler Design Art Directed and Designed the color visuals and VFX, while also providing co-editorial. The final piece features a driving soundtrack and vehicle-mounted cameras that place viewers in the car with Hubinette on their way to an exciting finish.